A never ending battle, a legalized crime, a civil movement for a right to live - racism as they call it, is the discrimination between white and black. Few countries advanced in including a couple of favorable laws for those with darker skin tone. But what about the mind set change? Can they ever achieve it?
In the Indian context, I want to change all those color blinded hearts and minds that usually demean and undermine the dark colored. Generations passed by and I still notice concerned mothers pleading their dark skinned daughters to apply a fairness cream. I would have better understood skin nourishment, but not this fairness mania.
A stigma engulfs when a dark baby enters this world and it worsens if it is a dark female child. What on earth is stopping the child to grow normally as others?
Have they ever considered our geographical-tropical locale of the country that lies next to equator? The ever darkening skies induced by UVB-radiation resulting in the production of melanin. Now, this pigmentation is sent down to generations without the knowledge of the future borns. Whom do I blame?
Fuelling the fire are the super-creative commercials that go on to label the dark as losers. They must be banned ruthlessly in the lieu of Complexion insult or discrimination.
Next, comes the clan of dreaming-big grooms who want nothing less than a super-fair lady. I agree looks matter to a few, but what is it to do with super-fairness shade?
It is unfortunate that many still look at the dark melanin in the foreground, neglecting the bright intellect in the background. I seriously wish to see a change in frame of mind that embraces black as white.

Yaa like you mentioned, those ads showing dark-skinned girls (mind you! dark-guys never ever feature in this kind of shit!!!!) turning into overnight fair-skinned dolls are sick!
Never understood people's fixation for fair-color, especially the educated-lot! It's basic science, damn it!!!
P.S. You literally stole the post from my mind :D
very well done..
Similar posts I wish to write for all the advertisements where women have to be there in today's modern dress code - read half dressed and those where the parents want their children to become taller, stronger and sharper just with an energy drink. Who would tell them that a lot is about genetics, upbringing and nice growing up environment.. These are things that do not have a brand sadly!!! :)