Color Blind!

A never ending battle, a legalized crime, a civil movement for a right to live - racism as they call it, is the discrimination between white and black. Few countries advanced in including a couple of favorable laws for those with darker skin tone. But what about the mind set change? Can they ever achieve it?

In the Indian context, I want to change all those color blinded hearts and minds that usually demean and undermine the dark colored. Generations passed by and I still notice concerned mothers pleading their dark skinned daughters to apply a fairness cream. I would have better understood skin nourishment, but not this fairness mania.

A stigma engulfs when a dark baby enters this world and it worsens if it is a dark female child. What on earth is stopping the child to grow normally as others?
Have they ever considered our geographical-tropical locale of the country that lies next to equator? The ever darkening skies induced by UVB-radiation resulting in the production of melanin. Now, this pigmentation is sent down to generations without the knowledge of the future borns. Whom do I blame?

Fuelling the fire are the super-creative commercials that go on to label the dark as losers. They must be banned ruthlessly in the lieu of Complexion insult or discrimination.

Next, comes the clan of dreaming-big grooms who want nothing less than a super-fair lady. I agree looks matter to a few, but what is it to do with super-fairness shade?

It is unfortunate that many still look at the dark melanin in the foreground, neglecting the bright intellect in the background. I seriously wish to see a change in frame of mind that embraces black as white.

2 Comments:

  1. Ramya V said...
    It's so strange you wrote this post! I mean that was going to be my topic for todays post! I watched this fairness cream ad yesterday (can't find it now in youtube) where the mum says to daughter ...with your existing skin-color "Nuvvu gumpo lo kalisipovadam naaku ishtamledu" and hence apply this effing-cream to standout in the effing-crowd!...So, dark-skinned girls get lost in the crowd just because they are 'dark' ??????? WTF was it even supposed to mean!

    Yaa like you mentioned, those ads showing dark-skinned girls (mind you! dark-guys never ever feature in this kind of shit!!!!) turning into overnight fair-skinned dolls are sick!

    Never understood people's fixation for fair-color, especially the educated-lot! It's basic science, damn it!!!

    P.S. You literally stole the post from my mind :D
    Dew Drop said...
    I totally agree. I saw this fairness cream advertisement followed by a programme where a cosmetologist gave a nice slap to all the skin tone maniacs in this world with this comment:... Eat right, Sleep right, Think right, Stay happy.. And you will see your skin glows... :) How I wished someone used this as an advertisement text rather than the present advt where there is a sorry faced girl who was made to look so because she was not looking fair. Same with modernity.. Most people think modernity is in the dress.. They forget that it is the mind that matters.. Most people think fair skin matters.. what they forget is this: Complexion is not a contest..or the certification of more meaningful credits in life - attitude, character and just being a 'person'.

    very well done..

    Similar posts I wish to write for all the advertisements where women have to be there in today's modern dress code - read half dressed and those where the parents want their children to become taller, stronger and sharper just with an energy drink. Who would tell them that a lot is about genetics, upbringing and nice growing up environment.. These are things that do not have a brand sadly!!! :)

Post a Comment



Blogger Template by Blogcrowds